How the Magic Happens
Product Strategy Framework
While every organisation and product concept is unique, using a repeatable framework helps ensure lessons have been learned and the best possible outcomes are achieved every time.
Personas
Define your ideal customer personas
Market Analysis
Understand the potential market size and growth rate
Customer View
Customer pain points review and how much do you solve
Customer Inertia
What is their switch cost to your product?
Utility
How often do they need your product? will they retain?
Customer Problem
Unfair Advantage
Your domain knowledge strength to solve product problem
Product Unqieness
Can competitors easily copy your product feature set
Product Pricing Strategy
What are people prepared to pay for the product?
Product Success Criteria
What OKRs have been set? MoM growth, MAU?
Product Uniqueness
Competitor Rivalry
Review competitor products and their market size
Barrier to Entry
Can new competitors easily disrupt your product / market?
Brand Power
How much brand awareness do you have?
Competition
Change & Enablement
Technical Feasibility
Can it be built and can you build it?
Go-to Market Feasibility
Do you have the capabilities to market and sell it?
Service Design
Target operating model for new product launch and support
Cultural Acceptance
Will your organisation be receptive of this level of change
Customer Journey Analysis
We will work with your team to map out your omni-channel customer journeys, identify actual and potential pain points and gaps. These pain points will be prioritised so that your customers' experiences can be incrementally improved, giving you the bottom line benefits provided by delighted customers.
Buying a TV
Execution you can rely on
Many years, many initiatives and even more lessons learned. The DRIVE delivery framework has been created and has proven time and again to take the risk from delivery. It lets you decide when to invest further or move on to the next priority.
